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Extra info for A Structural Theory of Social Influence (Structural Analysis in the Social Sciences)
The exogenous variables (X), effects (B), and interpersonal influences (AW) are fixed throughout the social influence process. 4 Social structural change is not precluded; it may arise via modifications of actors' locations in social space. Such modifications alter the social positions of actors and, potentially, the outcomes of the social system. However, this theory does not deal with such changes in the circumstances of actors, nor does it address the antecedents of social structure - ecology, culture, demographics, and politics.
How are the haphazard, informal, and unstable social structural contexts in which actors are situated taken into account in a theory of the behavior and opinions of actors? , enforcement of agreed-upon standards) and points of reference in the development of subsequent opinions and behaviors. In this chapter I describe a formal theory of social influence and out23 24 2 Toward a Structural Social Psychology line the bearing of the theory on some of the outstanding theoretical problems in social structural analysis.
However, actors not only are influenced endogenously by the opinions of other actors; they also are influenced exogenously, at each point in the process, by the conditions that have formed their initial opinions. The balance of forces (relative weight) of the endogenous and exogenous influences is described by aUi the coefficient of social influence for each actor. The balance of forces between exogenous and endogenous influences is a subtle but exceedingly important part of this model. Such a balance of forces was postulated by Festinger: When a person or a group attempts to influence someone, does that person or group produce a totally new force acting on the person, one which had not been present prior to the attempted influence?