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By Andrew Tudor

`This publication represents an important intervention and, as such, could be used on a variety of cultural experiences classes. In its highbrow honesty and readability Tudor's e-book will stand as an authoritative foundation for additional advancements within the coming years' - David Chaney interpreting tradition deals a concise and available account of the advance of cultural stories from the overdue Nineteen Fifties to the Nineteen Nineties. targeting the numerous theoretical and methodological assumptions that experience trained the cultural reviews venture - the textual content: covers the foremost thinkers and key views together with, structuralism and post-structuralism, display concept, the Birmingham tuition, and viewers research; deals a well timed corrective t

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Sample text

For Williams it was a matter of fundamental conviction that, in the title of a famous 1958 essay, 'Culture is ordi­ nary' (Williams, 1989) . In the light of this commitment, and perhaps somewhat disingenuously, he professed himself puzzled by the desire of so many to mark off culture as separate from the experiences of ordinary people in their daily lives. The 'mass', con­ demned by both the mass society and the 'culture and civilization' traditions to a life bereft of culture, were, to Williams, real people actually living their cultures.

What it did bring, however, was an extraordinary invention and intellectual excitement to the chal­ lenge of understanding the workings of language. It was in this context that in the later 1960s the youthful disci­ pline of cultural studies was casting about for an innovative approach to culture, and in such circumstances it is hardly sur­ prising that the topic of language came to the fore. The 'linguistic turn' was well established, cultural phenomena clearly used lan­ guage and were themselves language-like, and the emergent focus of cultural studies on the ways in which meaning was constructed in different cultural forms had an obvious affinity with at least some approaches to analysing language.

Here, of course, we are running up against the familiar 'hypo­ dermic model' of media effects, that account of the functioning of the mass media which metaphorically envisages media as effective much as an injection of a powerful drug is effective: applied direct to the individual, homogeneous in character, irresistible in out­ come. Now, there has been some argument as to quite how widespread were 'hypodermic' or 'magic bullet' models in mass media research in different periods, a debate I shall not seek to document in any detail here.

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